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What Is an As-Directed Booking?

Glossary

What Is an As-Directed Booking?

4 min readUpdated 18 January 2026

Quoted individually. Share the outline and we reply with a written price — no rate card, no obligation.

The short answer

An as-directed booking is a chauffeur engagement recorded against a start time, a starting address and a duration, with no destination entered in advance. The chauffeur is directed by the passenger as the booking runs, which is where the name comes from. On a confirmation it shows hours and a collection point instead of a route.

Topic
Glossary
Reading
4 min read
Updated
18 January 2026
Coverage
London & the whole UK

The arrangement is familiar enough. What surprises people is how differently it is documented from an ordinary transfer, and how much of the value comes from that documentation rather than from the driving. A booking with no destination has to be described some other way, and how it is described determines how well the day runs.

Below is what a confirmation for one actually contains, how a chauffeur prepares for a day whose route does not exist yet, how the arrangement behaves on a corporate account where somebody other than the passenger has to approve and reconcile it, and where its boundaries lie, since an open day is not an unlimited one.

What the confirmation shows

In place of a destination there is a duration, and everything else follows from it. The document states when the engagement begins, where the car will be waiting, how many hours have been reserved, which vehicle class has been allocated and who the chauffeur will be. The route is simply absent, and correctly so.

That absence is what has to be agreed carefully at the outset, because the terms governing an open-ended day are different from those governing a fixed transfer. How additional hours are handled, and what happens if the day runs a long way outside the expected area, are set out in writing before the booking is confirmed rather than negotiated in the back of a car.

Planning a day with no route

A chauffeur cannot pre-plan a route that does not exist, so the preparation goes into the surrounding knowledge instead: where a car can legally wait in each part of the area, which car parks accept a vehicle of that size, where the loading restrictions bite, and how the traffic behaves through the day in that particular city.

This is why the rough geography of the day is worth mentioning even when the stops are not fixed. Knowing you will be somewhere in the West End before lunch and somewhere in the City afterwards lets the chauffeur think about holding positions in advance, which is the difference between the car being there when you emerge and the car being ten minutes away.

What Is an As-Directed Booking? — illustrating the guide

On a corporate account

As-directed bookings are the format most corporate travel arrangements use, because they behave well administratively. One engagement produces one reference, one chauffeur and one line to reconcile, rather than a scattering of individual transfers that have to be pieced back together afterwards. The details below are what a finance or travel team will usually want recorded against that single line.

  • A single booking reference for the whole engagement
  • The named passenger, and who to contact if plans change
  • A cost centre, purchase order or project reference where required
  • The approved duration, and who may authorise an extension
  • The procedure for extending on the day and who is told
  • One documented record for expenses and reconciliation afterwards

Where its boundaries lie

An as-directed booking reserves time, not unlimited distance, and a day that turns unexpectedly into a long run to another region is a different job that will be discussed with you rather than absorbed in silence. Chauffeurs also work to driving and rest requirements, so very long days may need a second chauffeur arranged beforehand.

It is also not the right shape for every day. Where the destination is known and the wait is the variable, a wait and return is the cleaner arrangement. Where a fixed schedule of meetings runs across several days or cities, that is a roadshow, planned and staffed quite differently even though the hours look similar on paper.

In Short

Key Points

  1. 01Recorded against a start time, an address and a duration, with no route
  2. 02The terms for extra hours are agreed in writing before confirmation
  3. 03Mentioning the rough geography lets holding positions be planned
  4. 04Produces one reference and one line for corporate reconciliation
  5. 05Reserves time rather than distance; long runs are discussed in advance

Why Luxury Chauffeurs

Why Choose Luxury Chauffeurs

  • 01

    Held, not hailed

    The car is reserved against your name for the whole booking. Nothing is pooled, nothing is reallocated, and no algorithm decides who arrives at your door.

  • 02

    Priced in writing

    Distance, duration, vehicle and timing are worked out before you commit, then confirmed in writing, so the figure you agree is the figure for the journey.

  • 03

    London and beyond

    A short run across Mayfair and an unhurried drive to the Highlands are arranged with the same care, by the same people, under one booking.

  • 04

    Discretion as habit

    Unbranded vehicles, chauffeurs who speak only when spoken to, and a rear compartment where a confidential call needs no lowering of the voice.

Luxury Vehicles

Choose Your Chauffeur Driven Car

From an executive saloon to a Rolls-Royce. Model, colour and specification are subject to availability and booking confirmation.

Four Steps

How Booking Works

Chauffeur booking with us is a conversation rather than a checkout. Every journey is priced individually.

  1. 01

    Tell us the journey

    Send the date, the addresses and the shape of the day on WhatsApp, or use the journey planner. There is no obligation and no card details are taken to get a price.

  2. 02

    We quote in writing

    You receive a written quotation covering the vehicle, the timings and everything included — no estimates that move later, and no surge pricing.

  3. 03

    The car is held

    On confirmation a vehicle and a named professional chauffeur are assigned to your date, and the terms are put in writing.

  4. 04

    Your chauffeur arrives

    Briefed on the route, the access and the waiting arrangements before the day, so nothing is decided at the kerb.

Executive chauffeur travel

Corporate & Business

Business Travel Across Britain

Corporate chauffeur work runs to a diary rather than a postcode. Meetings overrun, a signing drags past six, and the airport leg still has to make check-in. Because the vehicle is committed to your booking, a revised plan costs a message rather than a fresh price. Accounts can be arranged so individual travellers never handle payment, and the paperwork is kept plain enough for a finance team to reconcile without chasing anybody.

The rear compartment is treated as a working space. Cabins are quiet enough for a confidential call, papers can stay open on the seat between stops, and chauffeurs understand that what is overheard is not repeated. Roadshows, board visits and conference movements involving several cars are coordinated centrally, so one person holds the schedule and one thread carries every change to it.

Airports

Airport Chauffeur Connections

Met in arrivals with a name board, luggage carried, and departures planned around your check-in.

Before You Send

What to Tell Us

None of it is compulsory. The more you include, the sooner we can reply with a firm written price rather than a question.

  1. 01

    Where and when

    Pickup and destination addresses, the date, and the time you need to arrive rather than leave.

  2. 02

    Who is travelling

    Passenger numbers, large cases and cabin bags, and the ages of any children so we fit the right seats.

  3. 03

    The shape of the day

    One journey, a return, or a car held for several hours. Say if the timings might move.

  4. 04

    Flight or event details

    A flight number lets us plan around the published schedule; an event name tells us which gate and which traffic plan.

  5. 05

    Vehicle preference

    A category is enough — or ask us to recommend one for the party and the distance.

  6. 06

    Anything else

    Accessibility requirements, a preferred route, a stop on the way, or a quiet car with no conversation.

Professional Chauffeur Standards

The Standard We Hold

What a premium chauffeur service should mean in practice, rather than in a brochure.

  • Vetted professional chauffeurs

    Every chauffeur is licensed, insured and vetted before they drive for us. They are briefed on your journey in advance and dressed for the occasion.

  • Discretion by default

    Vehicles carry no branding. Your chauffeur speaks when spoken to, and what is discussed in the back of the car stays there.

  • Immaculate vehicles

    Current-generation cars, valeted before every journey, with still water and charging in the rear compartment.

  • One point of contact

    The same person handles your enquiry, your quotation and your booking, so nothing is explained twice.

A professional chauffeur waiting beside a luxury car

Where We Travel

Nationwide Chauffeur Service

London is where most of our work begins, but a chauffeur can be arranged to and from any address in the United Kingdom.

Get a Quote

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Every journey is priced individually against distance, duration, vehicle and timing. Send the outline and we will reply with a written quotation.

Frequently Asked

Related questions

What This Page Covers

  • as directed booking
  • as directed meaning chauffeur
  • hourly chauffeur booking
  • car at disposal booking
  • corporate chauffeur account
  • chauffeur for the day
  • open destination booking

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